Monday, September 14, 2009

Creating Positive Buzz for BU

People – Who will I be targeting with this blog? That’s simple — YOU! As a Graduate Admissions Counselor at Bellevue University, it is my responsibility to recruit students to Bellevue’s Masters Degree programs. While each counselor recruits across the entire spectrum of Bellevue’s graduate offerings, I obviously have an affinity for the Managerial Communications program.

Word of Mouth has always been a huge factor in Bellevue’s efforts to bring in new students, so making sure current students have a positive experience is paramount. I’d love to hear what everyone thinks of the program so far. What have you liked? What have you disliked? What would you like to see changed (bonus points if you say adding a Marketing concentration. Bonus points for what, I don’t know.)? What attracted you to Bellevue University? Why did you choose the Managerial Communications program over Bellevue’s other offerings?

Objectives — The goal is to help Bellevue’s MMC program meet all of the needs and expectations of its students, gather information on what attracted them to the program in the first place and to generate positive word of mouth for Bellevue University.

Strategy – By listening to and then implementing suggestions from current students, Bellevue University will be able to better meet students wants and needs, thus creating a positive experience and positive word of mouth.

Technology – Blogging!

Tuesday, September 1, 2009

First post

Hello All:

I've established this blog as part of my classwork for MMC 540 21st Century Communication Technologies at Bellevue University. I've actually blogged before at http://pubguy67.blogspot.com/. I established that blog to help promote interesting authors that I worked with while employed at a self-publishing company. I had a lot of fun with that blog and got to talk to a lot of interesting people with diverse backgrounds including a New York Times bestselling author, an oceanographer, a middle school teacher, Michael Douglas' mom and a Playboy playmate. I ran the blog from September of 2005 to February of 2008, but lost interest when the company left Nebraska.

I've wanted to start a new blog for awhile, but have not found a topic that has a strong enough appeal for me. Maybe I'll be able to come up with something during the course of this class.

I've been in class with a few of you before, so we are all getting to know one another fairly well. I'm a Graduate Admissions Counselor at Bellevue University. I'm coming up on my one year anniversary at the school. I enjoy most spectator sports and am a fan of the Huskers, Royals, Dolphins and Suns. I also root for my alma mater, Drake, during the college basketball season. I like to read and participate in the One Book, One BU group that Professor Artz helps lead.

The photo I added in my profile is a few years old. I think it was taken in 1990. It is of Chris Street and I at the Iowa High School Boys Basketball State Championships. I'm the short one.

I also added a widget from Shelfari that displays books on my shelf at that site.