MMC 640 - Examining Ethics Class

Business ethics always seems to be a topic in the news. Unfortunately, it seems to be because ethics rarely seem to be a factor in business decision making. The current economic downturn seems to have been precipitated by questionable decision-making at large companies like AIG and Bear Stearns.

It seems like business ethics start and ends with "greed is good."

OK, so I'll give the cynicism a bit of rest. One area that I'm interested in hearing about is communicating ethical standards to business managers and balancing ethics and the bottom line.

As a Graduate Admissions Counselor, I pay attention to issues in the online education industry. It my job and the job of my department to enroll qualified students into Bellevue's graduate program. The adjective "qualified" is very important. One of our competitors has run into some trouble with that. You can read about that here.

Week 10

Hello All!

We are in the home stretch!

In reviewing some of the tools we've used this term, I was most comfortable with the blog. I had used blogspot before, so did not have too much trouble getting reacquainted with it. The wiki was a different story. As several others have noted, I had a lot of trouble getting started because the tools are not very prominent. After a little experimentation, I was able to get some stuff posted. I never really did dive in to editing someone else's work on the wiki. I think that was true for two reasons: first I wasn't comfortable enough with the tools to do it. Second, I was just uncomfortable with the idea of changing someone else's contribution in a class environment where that work might be graded. I get the idea of it, but it still made me balk.

Thanks,
Dan

Creating Positive Buzz for BU

People – Who will I be targeting with this blog? That’s simple — YOU! As a Graduate Admissions Counselor at Bellevue University, it is my responsibility to recruit students to Bellevue’s Masters Degree programs. While each counselor recruits across the entire spectrum of Bellevue’s graduate offerings, I obviously have an affinity for the Managerial Communications program.

Word of Mouth has always been a huge factor in Bellevue’s efforts to bring in new students, so making sure current students have a positive experience is paramount. I’d love to hear what everyone thinks of the program so far. What have you liked? What have you disliked? What would you like to see changed (bonus points if you say adding a Marketing concentration. Bonus points for what, I don’t know.)? What attracted you to Bellevue University? Why did you choose the Managerial Communications program over Bellevue’s other offerings?

Objectives — The goal is to help Bellevue’s MMC program meet all of the needs and expectations of its students, gather information on what attracted them to the program in the first place and to generate positive word of mouth for Bellevue University.

Strategy – By listening to and then implementing suggestions from current students, Bellevue University will be able to better meet students wants and needs, thus creating a positive experience and positive word of mouth.

Technology – Blogging!

First post

Hello All:

I've established this blog as part of my classwork for MMC 540 21st Century Communication Technologies at Bellevue University. I've actually blogged before at http://pubguy67.blogspot.com/. I established that blog to help promote interesting authors that I worked with while employed at a self-publishing company. I had a lot of fun with that blog and got to talk to a lot of interesting people with diverse backgrounds including a New York Times bestselling author, an oceanographer, a middle school teacher, Michael Douglas' mom and a Playboy playmate. I ran the blog from September of 2005 to February of 2008, but lost interest when the company left Nebraska.

I've wanted to start a new blog for awhile, but have not found a topic that has a strong enough appeal for me. Maybe I'll be able to come up with something during the course of this class.

I've been in class with a few of you before, so we are all getting to know one another fairly well. I'm a Graduate Admissions Counselor at Bellevue University. I'm coming up on my one year anniversary at the school. I enjoy most spectator sports and am a fan of the Huskers, Royals, Dolphins and Suns. I also root for my alma mater, Drake, during the college basketball season. I like to read and participate in the One Book, One BU group that Professor Artz helps lead.

The photo I added in my profile is a few years old. I think it was taken in 1990. It is of Chris Street and I at the Iowa High School Boys Basketball State Championships. I'm the short one.

I also added a widget from Shelfari that displays books on my shelf at that site.